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Described here in this post on Smart Chimps. A real internet of things approach, based on using interfaces to existing platforms rather than the silo'd services from which telcos hope to make money, either by themselves or by white-labelling the services of others.  indexHere it's bring your own hardware, bring your own connectivity, and define your own services. Of course, there will be plenty of customers who don't want to do any bringing or defining, but are they in the market for anything at all? And will the telco services really address their need for something that works right out of the box, or will even these need to be configured in ways that will defeat this sort of user? I suspect so.

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