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Demonstrated by AT&T, and described in this press release here. Lots of really interesting technology and business model innovation, with partnerships and cloud, natural language parsing and so on. Aimed at minimising driver distraction while providing information services - there is no explicit sustainability angle, though it's easy to see how the information services could include ones that would help influence better (i.e. more sustainable) driving behaviour.
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Virtual assistant is useful in transportation technology. They make their life easier.
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