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Described here. Sadly no sustainable transport or driver behaviour angle to it at all, though traffic avoidance will deliver some sort of carbon reduction benefit. I suppose the safety thing won't hurt either - support for e112, and so on. But it's mainly aimed at making things even nice for drivers - concierge services and so on. As described elsewhere on this blog, that reduces the 'misery price' of driving, and makes it more likely that people will drive more.
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