The big boys are starting to move into mobility-as-a-service

As this article about Avis's purchase of Zipcar shows. This can only be good news, surely - by helping to make the paradigm much more well established. Of itself it won't get people out of cars, of course - but it does establish much more clearly the link between travel and costs, because you don't have thousands of pounds of sunk costs sitting outside the front of your house. And by putting a teensy-weensy barrier between the travel need and the automatic decision to get in the car, it might help with behaviour change. At the very least, it ought to make for fewer actual cars parked by the sides of roads because shared cars are used more efficiently.