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What the IoT really really needs is to have its 'Netscape' moment - a horizontal platform that will enable others to develop content and applications, securing in the knowledge that the layers below are taken care of in a way that is invisible to them, if not necessarily straightforward or simple. Tinamous is not the only start-up to have based itself on the social network metaphor (there is Ericsson's unfortunately acronymed "Social Network of Things", now more attractively "Social Web of Things"), so that users' "things" can develop relationships with each other and with processes, but it looks lightweight and sort of cute. I'll keep an eye on it.

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